One of the most common questions we get at Identity Geeks is simple: how much should a logo cost? The honest answer is that it depends heavily on what you are actually paying for, and in Kenya the range is wide.
Why logo prices vary so much
A logo on its own, just the mark, can be designed quickly. What takes time and skill is making sure that mark works across every size, every background, every application, from a favicon to a billboard. Cheaper logo services often deliver only the mark. Established agencies deliver a system.
Typical price ranges in Kenya
Freelance and budget options on platforms like Fiverr or local freelancers typically range from Ksh 3,000 to Ksh 15,000. This usually gets you a logo file and little else, often without proper brand guidelines or file formats for print.
Mid-tier agencies, including Identity Geeks, typically charge between Ksh 25,000 and Ksh 80,000 depending on scope. This usually includes logo concepts, revisions, brand colour and font guidelines, and multiple file formats ready for both digital and print use.
Full brand identity systems, which include stationery, social templates, and detailed guidelines, can range from Ksh 80,000 upwards depending on the size of the business and number of deliverables.
What you should actually be paying for
- Multiple concept directions before you commit to one
- Revisions built into the process
- Vector files you can scale to any size without losing quality
- Guidelines on colour, spacing, and usage so your brand stays consistent
Our honest recommendation
If you are a very early stage business testing an idea, a budget logo can buy you time. If you already have paying customers or are raising investment, the difference between a Ksh 5,000 logo and a properly considered brand identity is often the difference between looking like a side project and looking like a real business.